he did say you have common values in regard to the family, to religion. >> abortion. >> abortion. issues on that. >> gay marriage. they're very conservative. that's basically what changed everything. i remember reading an article where president bush was asked what was one of his biggest regrets. he said, not passing immigration reform. as a republican and having a republican congress he could not convince his own party to support immigration reform. we focus only on the undocumented immigrants. i think that that's -- that that's what's happening, that when people perceive latinos, first thing that pops into their mind is immigrants and undocumented immigrants or like they say illegal aliens which is a term we don't like to use. they don't realize that 74% are americans, are citizens either by birth or naturalized. so the majority of latinos are americans and we have a buying power of over a trillion dollars. if latinos in the u.s. were a country, we would be the 14th largest economy in the world. they're 2.5 billion businesses that are latino owned. we are a very important part o